If you live in a big city such as New York or Los Angeles and you are a business owner, you probably know the importance of attracting as much foot traffic as you can. By using custom neon signs to advertise, patrons walking around outside your business will be more susceptible to your business and will be more likely to check it out, especially at night. Stores that use neon open signs look open, so more patrons are going to walk over and go inside. Stores that use neon are also more attractive and eye-catching to the passing patron, who will most probably ignore a less attractive store nearby, or one that does not stand out so readily among the surrounding urban sprawl. Businesses that use neon also appear more modern, so customers are more likely to choose them in hopes of having a wider variety of merchandise or more current items to choose from. Customers are also more likely to choose a business that looks more popular. One reason is because they feel that if others like it, it must be good. People are also more likely to walk into a well-lit establishment, especially at night. Whether your business in a large urban setting or a quiet suburb, neon signs help attract attention and potential customers to your store.